Art and Copy

The documentary film “Art and Copy” takes its viewers on a ride through the development of advertising. This documentary draws the underlining truth in advertising in that it is a form of art. In order to have a good advertisement one must understand the consumer’s wants, needs and most importantly their emotions to create a connection to the viewer. What I learned watching this film was that the strongest advertising that has ever to hit the market are the simplest. The slogan “Got Milk” exploded the milk industry with only two words. The importance of good advertising is a necessity in the marketing world. Since the beginning of advertisement the demand for it has never dropped, it is an industry that will always be needed. The man in the beginning and end of the movie explains how his father and grandfather all changed billboards for a living and never ran out of work even during the Great Depression
Advertising has become part of our culture and will continue to advance with the times; it is an important tool in marketing and without it a business will not survive. I felt this documentary was a little to long but other than that beautifully done.